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Expo Trade Show Marketing







To help our Exhibitors prepare for the Expo 2013 here is some Trade Show Marketing advise.

Click here to download Trade Show Marketing info.

Keys to Success
Trade Shows are not stand alone marketing ventures.
Make your booth a part of your overall strategic marketing approach.
Have a plan – before, during and after the event.

Be Strategic
What is your objective?
Increase market share with existing users
Introduce new product or service
Make new prospects & contacts
Don’t try being all things to all people

Get Noticed
Define your message
Consider creating a theme
Think “out of the box”
Use imagination to create a unique experience
Infuse color and life in your space
Don’t hide behind hugh displays or tables
Add interactive activities or demos
Offer “useful” giveaways or drawings

Get them to linger
Think of new ways to communicate your message
Don’t block and tackle
Have an open and friendly space
Use large graphics and images
Try using pictures instead of words
Engage all the senses
Ask visitors to your booth what they do and see how your business can help them

Be unique
Keep your message simple
Insight curiosity
Keep it memorable
Eliminate sameness
Create an experience not just a display
Create dialogue and personalize the visitor’s experience

It’s all about them
Ask questions and engage your visitors
Have visitors interact with product and or staff
Offer premiums they will find useful and reuse
Make it easy for your new prospects to reach you after the show

People are power
Plan enough staff
Educate and prepare your staff
Organize your materials
Define tasks
Project professionalism & enthusiasm

Capture contact information
Send thank you notes
Make multiple contacts
Track propect activity

Oh, no you didn’t!
Eating in your booth
Talking on the phone, sleeping or having your back to the customers
Removing shoes
Accumulating trash or clutter
Sitting down
Crowding booth with too much staff
Blocking entrance or traffic flow
Looking/acting bored or disengaged

Survival Kit
Tape- duck and scotch varieties
Pens and office supplies
Hand sanitizer
Business cards
Comfortable shoes
Clothes with pockets
Paper towels and cleaner
Facial tissues
Breath mints
Don’t forget to order power


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