To help our Exhibitors prepare for the Expo 2013 here is some Trade Show Marketing advise.
Click here to download Trade Show Marketing info.
Keys to Success
Trade Shows are not stand alone marketing ventures.
Make your booth a part of your overall strategic marketing approach.
Have a plan – before, during and after the event.
What is your objective?
Increase market share with existing users
Introduce new product or service
Make new prospects & contacts
Don’t try being all things to all people
Define your message
Consider creating a theme
Think “out of the box”
Use imagination to create a unique experience
Infuse color and life in your space
Don’t hide behind hugh displays or tables
Add interactive activities or demos
Offer “useful” giveaways or drawings
Get them to linger
Think of new ways to communicate your message
Don’t block and tackle
Have an open and friendly space
Use large graphics and images
Try using pictures instead of words
Engage all the senses
Ask visitors to your booth what they do and see how your business can help them
Keep your message simple
Keep it memorable
Create an experience not just a display
Create dialogue and personalize the visitor’s experience
It’s all about them
Ask questions and engage your visitors
Have visitors interact with product and or staff
Offer premiums they will find useful and reuse
Make it easy for your new prospects to reach you after the show
People are power
Plan enough staff
Educate and prepare your staff
Organize your materials
Project professionalism & enthusiasm
Capture contact information
Send thank you notes
Make multiple contacts
Track propect activity
Oh, no you didn’t!
Eating in your booth
Talking on the phone, sleeping or having your back to the customers
Accumulating trash or clutter
Crowding booth with too much staff
Blocking entrance or traffic flow
Looking/acting bored or disengaged
Tape- duck and scotch varieties
Pens and office supplies
Clothes with pockets
Paper towels and cleaner
Don’t forget to order power